Start/Up: Set the net on fire – Kobo eBook

The Social Network meets The Great Gatsby: a founder who wins everything he wanted and loses himself.

“Be ruthless”that’s the harsh lesson Mark Cain, a brilliant graduate from the elite University of St. Gallen, learns after five years of struggling to make his honest startup “Webbster” succeed. Despite his diligence and integrity, Mark finds himself broke, isolated, and tormented by panic attacks. Branded a loser by his successful peers, he decides to abandon his principles and adopt a ruthless new approach.

Determined to outsmart the system, Mark launches “MyAds,” a startup that operates in the grey area of legality, manipulating the online advertising market to earn money from non-existent clicks. As he climbs the ladder of success, negotiating with tech giants like Microsoft, Mark grapples with the emptiness of his achievements and the loss of his true self.

“Start/Up” offers a gripping look into the glamorous yet cold world of the German startup scene, where young entrepreneurs are celebrated like pop stars but face social isolation and moral dilemmas.